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Helping leaders and business owners build confidence with AI

See what's possible.Use AI with confidence.

One-to-one AI coaching for senior leaders and business owners. Hands-on, private and tailored to your work. Built to make you confident, not dependent.

Book a free 30-minute discovery call See how it works

The shift

Capable leaders,
quietly feeling behind.

AI is everywhere, loud and badly understood. It can overwhelm you, or it can change your work and your business for the better.

The gap between using it like a search box and knowing what it can really do looks wide. It is not. It closes fast, the moment you start doing rather than watching.

I use ChatGPT like Google.
I want to know the art of what's possible.
A C-suite executive, in a first conversation

Who it's for

For leaders who know AI matters, but not yet what to do about it.

I

Senior leaders

Accountable and time-poor. You want to ask the sharp questions and judge what is real, not nod along to another AI presentation.

II

Business owners

Running your own business, with no hours to spare. You want AI doing real work alongside you: more done in the same day, time back in your week, and opportunities you would otherwise miss.

Where to start

See what's possible in your function.

Not sure where AI fits your work? We have mapped what it can and cannot do, task by task, across 11 business functions. Pick the one closest to you.

Finance

AI can chase your invoices, not run your payroll.

Explore

People and HR

AI can draft your job ads, not decide who you hire.

Explore

Sales

AI can draft your outreach, not close your deals.

Explore
See all 11 function guides →

What Thirdbrain is

A few things we believe.

We meet you where you are.

Then we show you where AI fits your work.

Show, don't tell.

We build real things with your own work, not slideware.

Working solutions to your actual problems.

Not demos, not slide decks.

You first, your company second.

Your career, your judgement, your examples.

Designed for independence.

You leave more capable, not more dependent.

Claude and I are definitely becoming best friends at the moment.
A Thirdbrain client

How it works

An engagement that lightens as you grow.

We start small, build momentum, then fluency. Hands-on at first, lighter as your confidence grows. You set the pace.

01

Foundations

The fast start. Your own private workspace, built around how you work, with a real win in session one.

02

Momentum

A thinking partner close at hand. Regular, practical sessions on your real work.

03

Fluency

Lighter, as it embeds. You know what good looks like and when to lean in or out.

04

Counsel

A trusted expert on call, for when the stakes are high or the territory is new.

Team training and train-the-trainer are optionally available once you are confident yourself.

What you get

Better decisions, faster. Confidence that compounds.

Better, faster decisions

Compress the time between a question and a trustworthy answer, from weeks to days.

Lifted productivity

Do more of the work only you can do, and hand off the rest with judgement.

Confidence that compounds

Each small win makes the next one easier. It compounds quarter on quarter, and evolves with you and your career.

A team that grows with you

A fluent leader sets a different tone. Curiosity replaces fear around you.

The board asks a hard question on Monday. By Tuesday you have a credible answer, instead of waiting three weeks on the team or a consultant.

The question-to-answer gap, closed.
David Webb, founder of Thirdbrain

About David

Twenty years building real products. Hands-on with AI every day.

David spent two decades building digital products at Woolworths, Blackwoods, nib and Transport for NSW. At WooliesX he led a team of nine behind the products serving 20M+ online orders a year, including the chatbots that automated customer service.

He is not a consultant with frameworks. Since going independent he builds with AI daily, from products to live sites. Operator credibility, not theory. Technology with intent.

See what he builds at davidtheproduct.com.

WoolworthsBlackwoodsnibTransport for NSW

Questions

The questions leaders ask.

Can't I just figure this out myself?

You could. It takes months of experimenting, the patience to keep failing, and time you do not have. I have done that work already, full-time, and I separate what is real from the hype. You get the shortcut, built around your own work, and your time back.

How is this different to watching YouTube?

Videos show you someone else's example. We work on yours, live, with someone to ask the moment you get stuck. You learn by doing, not watching.

I'm time-poor. How long does this take?

As much or as little as you choose. The first session is an hour; after that we fit around you, with no long programme to commit to.

Do I need to be technical?

No technical or coding background is needed. This is about knowing what is possible, what to ask, and what good looks like.

Is this training for my team?

This is for you, personally and privately, not a course for your team. Team training and train-the-trainer are available as an add-on once you are confident yourself.

What is the real benefit?

Better decisions, made faster, and the confidence to lead on AI instead of being led by it. That compounds quarter on quarter, and travels with you and your career.

A first conversation

Start with one conversation.

Thirty minutes on where you are and what you are curious about. If it is not useful, you will know quickly. No deck, no pitch.

Book a free 30-minute discovery call